Live the Dream

Everest Poker's "Live the Dream" promotion was an ambitious tournament series that offered 10 poker players the opportunity to become sponsored professionals for one year with $100,000 sponsorship deals. The promotion qualified 200 players through various methods including tournament leaderboards, cash game Summit Point races, and direct entry tournaments, with the final selection taking place during a casting event in Vienna, Austria. The 200 qualifiers participated in live poker games, sit-and-go tournaments, and interviews over two days, with judges ultimately selecting 10 winners who would represent Everest Poker at major tournaments worldwide, including the World Series of Poker Main Event, with over $30,000 in travel expenses included in their packages. With over 50,000 initial participants, the promotion was designed to find Europe's most promising poker talent and give them professional sponsorship opportunities rather than investing in established big-name players.