My area of expertise lies in deciphering complex user journeys that often result in abandonment, transforming them into seamless and engaging experiences. I have led cross-functional teams, mentored junior designers, and developed scalable design solutions, ensuring they are functional beyond aesthetic appeal in Figma.

My Philosophy on Design

Empathy forms the foundation of my approach. I do not merely question “what should this button do?” but rather ask “what is this individual aiming to accomplish within our product?”

My methodology is straightforward: assemble business stakeholders, product teams, and engineers—whether virtually or physically—to align on the definition of success for each party. This understanding allows me to craft solutions that satisfy all stakeholders.

However, I have learned that the most significant innovations arise when one shifts focus from features to understanding the human being on the other side of the digital interface.